Challenge
The founder needed to navigate startup requirements, licensing, insurance, financial planning, and marketing while still working a full-time job.
The new business also needed a clear plan for when to move from side venture to full-time ownership.
Approach
The launch plan translated complex business and regulatory requirements into concrete tasks, from city licensing to federal transportation rules.
Financial signposts helped the founder decide when the business was ready to become full time.
Marketing work focused on social media, local partnerships, giveaways, and a high-visibility event built around Pandora Boxx from RuPaul's Drag Race.
Impact
Within two years, Rogue Party Bus was profitable, had produced dozens of successful shows, expanded to two buses, and became a leading local brand.
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