Challenge
AYPO had ambitious expansion plans but no clear strategy for scaling the content team that would power that growth.
Approach
Hiring was structured around traits found in the strongest early employees, with a practical pre-hire exam and clear KPIs for productivity, accuracy, and turnaround time.
Project planning became data-driven, with estimates for time, cost, revenue potential, and seasonal timing across hundreds of courses.
Process improvements, content tooling, kickoff templates, KPI tracking, and market-evaluation methods helped the team expand efficiently.
Impact
The department expanded into more than 600 markets, produced more than 1,000 online courses, and helped drive annual recurring revenue to $8 million.
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